I’m a marketing and communications professional with over seven years of experience in the field. Over the years, through many amazing opportunities, I’ve developed my skills in:
- Digital marketing (paid and organic social, search engine marketing and optimization)
- Email marketing (templates and content)
- Content strategy, planning and creation
- Writing and editing (newsletters, feature article, profile pieces)
- Event planning and marketing
- Graphic design and website maintenance
In previous positions, I helped plan and implement comprehensive digital and traditional marketing campaigns for fundraising, product promotion and special events. These strategies included keywords research and search engine optimization, social media management and marketing, setting up and executing an email marketing calendar, templates and list segmentation, preparing brand standards guide, interviewing stakeholders to create compelling content for blogs and videos, and designing event collateral such as brochures, posters and web advertisements. Content research, data mining and metric analysis have also played a significant part.
I have a passion for lead generation and retention through efficient and robust content marketing and am proficient in managing multiple websites, social media accounts, and content calendars. I’m an intermediate-level designer with experience in designing both print and web ads, brochures, posters, web banners, feedback reports, interactive forms and PowerPoint presentations.
When I’m not working or learning about marketing trends and tools, you’ll find me working with clay in my studio or swimming. I also love to travel and have visited eight countries so far including France, Italy, UK, China, Indonesia, UAE, and hope to continue exploring the world.
I’ve been very fortunate to have had amazing managers and coworkers, who generously wrote me the following recommendations:
“Sonia is equal parts determined, inquisitive, and caring. This combination was proven as she used these traits to deliver top-caliber support to all our team’s stakeholders, both cross-functionally on our floor, as well as across our North American franchise network. While always serious and dedicated to supporting her team in delivering premium quality consumer campaigns, her fun-loving nature demonstrated that she didn’t take herself too seriously around others. It was a pleasure to have worked with Sonia, and would do so again because she knows how to have fun – while getting ‘ship’ done!”
– James de Chavez, Manager, Digital Media at Expedia CruiseShipCenters
“Sonia continued to exceed expectations and proved to be a real asset to the Canuck Place team. Seen as a go-to resource in the department, Sonia was able to juggle many different projects at once and deliver a high-quality product each and every time.”
– Karen Reid, Manager, Canuck Place Children’s Hospice
“Sonia was a great resource, problem solver, and solution presenter. Proactive.”
– Debbie Butt, Director, Canuck Place Children’s Hospice