#GivingTuesday 2014

Social Media Campaign for 2014 #GivingTuesday initiative in Canada.

Background: GivingTuesday is observed a day after Cyber Monday, and is a social media movement for giving and volunteering. In Canada, GivingTuesdayCa is an initiative of CanadaHelps and The GIV3 Foundation, and a total of 15 founding partners. In 2014, Canuck Place joined over 2,800 other Canadian charities, businesses, and communities in a collective call to all Canadians to support charities of their choice.

Brief: Develop a campaign to inform Canuck Place friends and supporters about their participation in the movement, encouraging them to donate without overshadowing Canuck Place’s independent holiday campaign.

Solution: (1) A social media campaign merging GivingTuesdayCa and Light Up Their Lives creatively. (2) Designed and distributed templates for staff to print and share with their networks

Social Media Images

Customizable, Storytelling Templates